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The new Mate 8 smartphone and the Elegant and Jewel smartwatches show Huawei's strategy of building eye-catching products that satisfy specific user needs - at around the same price of its competitors.
Helped by the rapid growth of the consumer business, Huawei's overall revenue for 2015 rose 35.3% to 390 billion yuan ($59.67 billion), the company said last week.
According to Ho the new Mate 8, on display at CES, is an intelligent high-end phone with the flawless balance between high performance and long life. Huawei says "regular users can go without charging their phone for 2.36 days, and heavy users can go without charging for 1.65 days".
The powerful smartphone is speculated to show up with an enhanced bionic parallel dual-lens camera that was first seen on the Huawei Honor 6 Plus.
"Through the different types of devices Huawei creates, we are convening a new mobile ecosystem of partners that bring together the best in technology and lifestyle design", said Richard Yu, CEO, Consumer Business Group.
The smartphone will be initially available in 30 countries, including Spain, Germany, France, United Arab Emirates, Mexico and Australia. The 3GB RAM/32GB storage variant is priced at €600 (approximately Rs 43,000), while the 4GB RAM/64GB storage variant will sell at €700 (approximately Rs 50,000).
Color: The device will be available in four color variants that include Champagne Gold, Moonlight Silver, Space Gray, and Mocha Brown color variants. It shipped 108 million smartphones (44% increase over 2014) to become the leading Chinese smartphone manufacturer and number three behind Samsung and Apple.
Huawei remains a disruptor in the technology industry, with the Chinese firm having only come to prominence outside its homeland in the last two years.
Huawei remains a distant third, with a smartphone market share of 7.5 percent in the third quarter after Samsung's 23.8 percent and Apple's 13.5 percent, according to research firm IDC.
"Huawei and ZTE are in a good place to expand globally", said Alex Ng, an analyst from China Merchant Securities.