Orders are delivered directly by the grocery store, unlike Silicon Valley darling Instacart's concierge-driven model.

MasterCard on Tuesday Samsung-Everyday-Shopping-Easier-Tomorrow%E2%80%99s-Smart">announced Groceries by MasterCard, a service created to work with Samsung Family Hub refrigerators shipping this spring.

"It really brings to life this notion of contextual shopping", says Betty DeVita, MasterCard's Chief Commercial Officer. That's good because the two initial partners have limited service areas. Payment can be made with any US-issued debit and credit cards. Another version of the app can be used on smartphones, MasterCard said. The user can listen to music, quickly check recipes and even shop for merchandises from the touch screen display.

Samsung also introduced a new tablet, the TabPro S, that they claimed would be the thinnest and lightest on the market.

The Samsung Family Hub Refrigerator is a sophisticated multi-tasker that organizes groceries and home tasks, connects families, and provides entertainment - transforming the communal kitchen experience for consumers in ways that will redefine how they view and use their refrigerator. No prices were given.

All of Samsung's Smart UHD TVs will come with their Tizen OS and will feature a new Smart Hub, Samsung;s new Smart Control Remote and more.

Simplicity is a core facet of Samsung's 2016 line of Smart TVs. The new curved screen TVs are bezel-less: that is, the front of the TV is all screen and no edge.

Samsung wants to make it easier for users who have multiple devices attached to their TV to control them. The new fridge is connected via WiFi and Samsung Smart Home app. With this you can keep track of whats inside your fridge- tracking product expiration dates and what you have and what don't have inside your refrigerator.

"In a world where every device-from the phone to the refrigerator-is connected to the Internet, the ways in which consumers interact and transact with their favorite brands are changing", said Betty DeVita, chief commercial officer of MasterCard Labs in a press release.

The company, for example, also showcased the remote to end all remotes.

Samsung will begin selling a new UltraHD DVD player in March.