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In the latest deal, Twitter will to live-stream Bloomberg's market news and its TV programs on Twitter that include Bloomberg West, What'd You Miss? and With All Due Respect.

In addition to the usual highlighting of the conference's accomplishments, Scott also announced that Twitter will be live streaming some of the non-revenue sports broadcasts that are produced by the universities themselves and already were online-only broadcasts.

The collaboration between Pac-12 Networks and Twitter will aim to reach a larger audience. "By expanding our digital footprint, PacĀ¬-12 Plus also allows us to connect more fans with more, live PacĀ¬-12 sports content through a platform they use every day".

The Pac-12 is the latest sports entity to delve into this platform.

CONTEXT When Twitter Inc (NYSE:TWTR) secured the National Football League deal, Twitter's CFO Anthony Noto remarked that the company would be looking not just at other sports franchises, but also the television networks themselves.

School-produced Olympic events fall under this umbrella, too, like ice hokey, swimming and diving, volleyball, track and field, wrestling, lacrosse, tennis, water polo, baseball, soccer, and gymnastics.

Frontier will net the conference almost 500,000 new subscribers, Pac-12 Commissioner Larry Scott told reporters, though the conference has made no progress in its stalemate with DirecTV. "We continue to be frustrated". The changes will give subscribers access to the national channel, which includes 35 football games and more than 300 men's basketball games, instead of the regional feed, which only shows local teams in their respective markets.

Twitter will stream more than 150 Pac-12 events in the 2016-2017 season.