The company also included a headphone jack with the phone, rather than dropping it like Apple's iPhone 7.

During a press event Tuesday, Google executives showed off a series of gadgets in rapid succession. For now the devices connect things inside homes, in the future, it will surely expand. And a monthly Android update schedule is one of the major calling cards for Google-branded phones like the Pixel. The company also unveiled a new Wi-Fi router and an update to the company's Chromecast streaming media device. The company also expects to spend a significant amount of money on TV, digital, and social media advertising from the time the Google Pixel is released on October 20 through the holiday season. The Pixel features a 5-inch screen while the Pixel XL has a 5.5-inch display.

The cost of the 5-inch Google Pixel handset will begin at $649 for an unlocked 32GB model; whereas the cost of an unlocked entry-level 5.5-inch Pixel XL will begin at $769. "Our goal is to build a personal Google for everyone".

The chicken-egg dilemma surrounding VR technology and VR content is another area Google says it's tackling.

EE CEO Marc Allera said: "The Pixel and Pixel XL from Google are market-changing smartphones, created to combine EE's advanced 4G network with the best Google services".

Google Pixel has achieved something that only Apple was able to do until now.

Google, which is best known for its widely used internet search engine, makes most of its money from online software and digital ads. When you buy one of the new phones, it comes with unlimited cloud storage, so no matter how much video and photo work you want to shoot and store, Google's got you covered. In the U.S., Google is partnering exclusively with Verizon to make Pixel available nationwide at all Verizon retail outlets, including Best Buy stores.

The Pixel and Pixel XL mark the foray of Google into the mobile hardware space. Although it sounds fantastic, it does not compare to Google Assistant.

On the bright side, Google retains control of security.