In an effort to raise awareness of endangered pollinators, the company launched a new campaign called "bring back the bees".
In addition to removing BuzzBee from the front of their cereal boxes, Honey Nut Cheerios is giving out free wildflower seeds and encouraging consumers to plant more than 100 million wildflowers in 2017.
Our flying friends pollinate more than just flowers. As pollinators, crops depend on them, too.
There are a number of reasons for the crash of pollinator bees worldwide. And while some of us shudder at the thought of a fuzzy bee coming anywhere near us, they're part of a super intricate ecosystem that directly impacts the food system, so we need those little guys. This move is to help the species receive nutrients and remain strong so they can continue to pollinate. "How-to-help" class="local_link" target="_blank">endangered species list early this year. The Huffington Post reports that over the past decade, populations have been reduced by up to 30 percent per year.
As widely reported, though, bee colonies are in trouble. Pollinators are small but mighty parts of the natural mechanism that sustains us and our world. "Without them, our forests, parks, meadows and shrublands, and the abundant, vibrant life they support, can not survive, and our crops require laborious, costly pollination by hand". Habitat loss, disease, and pesticides have been speculated to play a role.
The only catch is the company asks that participants plant the seeds in a "bee-friendly" area.
The rusty patched bumblebee is in worrisome decline and it is a race to keep it from becoming extinct, the agency said. The company partnered with Veseys Seeds to send free packs of wildflower seeds to people around the world.
It's no secret that Cheerios is passionate about bees, with its claims to use real honey and its mascot being a Buzz the bee.