Google is also allowing developers to offer sales and increase purchases with a new strikethrough pricing feature. This feature was developed using Google's machine learning technology-it identifies the most important objects in every frame of a horizontal video and then optimizes into a vertical version. This changes not only helped them, but also did justice for the deserving games in the Play Store. That being said, Google is changing that to make it so user commitment is also taken into consideration.

Google rolled out a series of new tools for Android game developers at GDC in San Francisco this week that offer new ways to entice users to download their games, as well as ways to make more money from the games and track how users are interacting with their titles. According to the company, this will reward developers for quality, strong engagement and user retention. Instead, developers are the ones that will be raking the benefits of Google's tweaks this time around. Nevertheless, at least we now can enjoy proper discounts on apps that some may be hesitant to buy at full price (I'm looking at you, Leo's Fortune).

The last improvement coming is the addition of editorial pages. The change to Google Play Store overall, with the hand-picked editorial section, will also be good for developers because it will give them a chance to have their games highlighted and apps highlighted by the Google Play Store team.

The company is announcing three mobile titles that are available for pre-registration on Google Play right now: Transformers: Forged to Fight, Battle Breakers and Injustice 2. While this isn't a huge deal for most, it's still nice that Google is making minor adjustments to make it more comfortable for the end user. These will be handpicked so Google will guarantee the content and quality of theme. The tech giant announced that it will be promoting games with high-quality gameplay.