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Bharti Airtel has announced to offer its customer 1 GB data per day, a move to compete with Reliance Jio Prime plans.

The paid service of Jio or Jio Prime membership program was announced last month and you can get yourself enrolled in it by paying Rs 99.

Reliance announced its mobile data plan that is likely the most economical mobile data plan any telecom service provider has ever offered. However, a daily cap of 1GB high-speed 4G data is applicable on the Rs 96 plan, and once exhausted, the speed will cut down to 128Kbps till midnight.

Both the plans have the same offer when it comes to calling. The company has just unveiled Rs 349 plan which offers 1GB of data per day for 28 days but users will only be able to use 500MB during the day and then from 3 AM to 5 AM.

The telco is also offering unlimited local and STD calls under this plan. The free data ride is finally coming to an end for most users.

Also, this move from the company doesn't come as a surprise.

Data capacity: Jio believes data capacity would be the key driver for revenue market share, and that the company is targeting 50 per cent revenue market share with EBITDA margins (operating margins) in excess of 50 per cent.

Click on it and you'll be served with two options - "Get Jio Prime" and "Gift Jio Prime". "We believe the market could remain competitive for an extended period considering RJio's aggressive revenue market share expectations", analysts at Religare Capital Markets said. (Note: We are talking about the Rs. 303 plan on Jio Prime).

The company has also revamped its Rs 145 plan that now provides unlimited local and national Airtel to Airtel calls and 2GB of mobile data with a validity of 28 days.

The recharge will also get you unlimited free calls. With Vodafone also you will be getting 28GB internet i.e. 1GB per day. The plan has validity for 28 days.

Reliance Jio being the apparent catalyst in the competition, other leading telecom operators Vodafone and Idea Cellular have also announced their new plans to counter Reliance Jio Prime tariff plans. The telecom operators are launching new plans and recharge packs of their own, unlimited voice calls, various data benefits.

Goldman Sachs acknowledged that while a shift from voice to data may be faster than its current expectations, "it is unlikely incumbents will lose a meaningful portion of their revenues as they too have invested quite aggressively in building out their data network".