Those metrics include the followers count as well as reach, engagement, click through and action conversations.
If, like us, you spend your nights staring at the cracks in the ceiling, the big city orchestra of auto alarms, screaming foxes and smashing bottles echoing all round, wondering 'just how much is a Beyoncé Instagram post worth?' then relief is at hand, friends. Beyonce's Instagram posts are worth more than US$1 million (RM4.42 million) each, making her the most influential celebrity on Instagram, according to D'Marie Analytics.
"It's divine to see an individual who rarely uses her social media to publish anything but authentic, non-branded content actually become the most valued individual on social media for advertisers", D'Marie CEO Frank Spadafora said "In fact, I believe it's due to her limited release of exclusive, curated content which causes such a frenzy from her audience".
The company measures a person's post value with an algorithm that uses 56+ metrics across Facebook, Twitter, and Instagram. "These days, less really is more".
Since January 1, Bey has gained an average of 98,077 new followers a day across all her social platforms. If that doesn't make you wish you were in love then you're watching it wrong.
Gomez, 24, sits behind Beyonce as the second most influential celebrity on social media.
Beyonce's iconic pregnancy pic became the most liked photo on Instagram. That post attracted 6,335,571 likes within eight hours, subsequently breaking the record for the most-like picture on the website. The Kardashians pull-in 6-figure incomes from their Twitter, Instagram, and Facebook followings.