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Since then, Facebook has been proactive against the spread of wrong information, teaching users how to spot false news.

Apart from Camera Effects platform, new Facebook Spaces VR app was also announced alongside Developer Circles, a community-driven program that's free to join and open to any developer. Frames made in Frame studio will appear in the cameras of the user's friends or Page fans and will feature the creator's name along with the effect in the camera and in News Feed posts. Now, after replicating Snapchat's popular AR filters, Facebook is aiming to go one step further and use its army of developers to make this war more vicious. Facebook will introduce an Augmented Reality mode to the camera in messenger, which will layer connected content on top of the world around you. "Even though we were a little slow to add cameras to all our apps, I'm confident that now we're going to push this augmented reality camera forward", he said.

He demonstrated this by showing a mockup of Facebook's AR camera effects in a video to show that it would be developed for object recognition as well as the ability to add features to create AR images and videos.

"Some of these effects will be fun, and some of them will be useful", said Zuckerberg. He said that this could lead to new features on Facebook's mobile app by the end of the year. During a live streaming event, users can comment with hashtags and the broadcaster can pick one of them and show a GIF related to that hashtag during the live stream.

The other camera effect is the Frame studio.

The technology giant's chief executive said "our hearts go out to the friends and family" of Mr Godwin, who was shot dead by Steve Stephens in the United States city of Cleveland in Sunday in an apparent random killing.

Zuckerberg said augmented reality will be a big part of Facebook.

More partners for Facebook Workplace: Facebook has an enterprise version of its social network, called Workplace, that was launched last winter. Expect updates on Messenger, WhatsApp, Instagram, Oculus, Facebook for Work, Facebook Lite, and the rest of the company's portfolio. "Because the future is delicious", Zuckerberg said. It's a closed beta to start, and Zuckerberg warned it's going to take a while for the product to come to public fruition.

This week, it has been criticised for taking two hours to remove the video of a murder of an elderly man in Cleveland, Ohio.