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Deis creates tools that aim to simplify the development of modern, containerized applications. A number of companies are already engaged in container technology as many of them are already working with third-party public clouds such as Amazon Web Services and Microsoft Azure.

Scott Guthrie, executive vice president of the cloud and enterprise group at Microsoft, said Deis has been "at the center of container transformation".

Deis is an open-source software vendor responsible for the Workflow, Helm and Steward projects.

"At Microsoft, we've seen explosive growth in both interest and deployment of containerized workloads on Azure, and we're committed to ensuring Azure is the best place to run them", wrote Guthrie.

On Monday (April 10), it was announced that the global leader in software had acquired Deis, a start up company with a mission to make container technologies simple for developers. Terms of the deal weren't disclosed. Combined, they have increased their worldwide market share by nearly five percentage points over past year and account for 23 percent of the total public IaaS and PaaS market, helped by particularly strong growth at Microsoft and Google. Deis is expected to add expertise in open source technologies to Microsoft, boosting Linux, Windows and Azure container deployments.

Just over a month ago, Microsoft added native Kubernetes support to the Azure Cloud, and last summer the cloud giant hired Brendan Burns, formally Google's lead Kubernetes engineer.

Microsoft, long known as a company that made its billions selling proprietary "closed-source" software in the past, wasn't exactly friendly to the notion of open-source software. AWS may still hold the dominant position in the cloud computing market, but new marketing research suggests that it faces serious competition from Microsoft Azure, especially in the highly lucrative enterprise space, according to Data Dynamics.

The purchase is obviously for Microsoft to leverage the technology, but as with any other acquisitions, it entails the talent behind the technology, too.

That said, Gabe Monroy, CTO of Deis, wrote in a blog post that, "Deis has always been focused on building and contributing open source technologies that make life easy for developers and operators to build and run application".