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Ultimately, although it's now unclear whether Spiegal made those comments, what is clear is that Snapchat's customer ratings are continuing to take a hit. The statement was said back in 2015. The campaign began gathering steam earlier this week soon after the unredacted version of a lawsuit filed by a former employee was made public. Meanwhile, Snapchat has rubbished the claims made by its former employee.

What's more is that there was a whole other separate-but-related drama Sunday night with online shopping app Snapdeal, an Indian e-commerce company that does not live under the Snap Inc. parent company (nor have any relation to the social network). He then said, "The app is only for rich people".

While it is still unclear if Snapchat CEO made such a comment and, or what exactly he meant considering the poor connectivity and data issues India faced in 2015, the twitterati hasn't taken it lightly. He has sued the company for malpractice.

However, Snapchat has vehemently denied any such leak of users' data. The suit alleges that the company has misled investors and advertisers about its performance and user base.

According to the stats from the Google Play Store, the ratings dropped to four stars. There is no exact number either.

"Obviously Snapchat is for everyone!"

India is one of the largest markets for social media. Instagram is now presently used by more than 200 million users, which are more by 50 million since January stats. Snapchat has over four million users in India. For Snapchat, which doesn't really have a large user base outside of the U.S., and other developed countries, it looks like this PR disaster won't be fading anytime soon.

Angry Indians have been writing reviews for Snapchat.

"Time to balance the ratings...guys its Snapchat's CEO who said bad things". Thousands have reportedly uninstalled the app already.

Since the stock market closed Thursday, it remains to be seen if the controversy will impact the company's value.

The "poor countries" quote by Spiegel has predictably caused a huge backlash amongst users in India.

Ever since the news came out, Indians seem enraged. The world reacts to Pompliano's statement release. There is quick uninstallation of Snapchat by Indians and is still counting.