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The company has also developed an app called "Mi Community LATAM", which allows the user to have priority in purchasing Xiaomi products.

The first Mi Home store in Bengaluru in India, which will open to public from 20th May, will house Xiaomi's range of products already available in India (online) including smartphones, power banks, headphones, fitness bands, air purifiers as well as other ecosystem products launched in India.

The offline store would help establish a direct connect with the customer and help cope up with the huge demand as the company, that sells over a million smartphones every month, at times goes out of stock. The concerns were addressed by Jain at the launch event when he stated that Mi Home would not be out of stock and if "by chance" that happened, customers would be given a code via which they would be guaranteed a buy online.

The company plans to open around 100 such "Mi Home" stores across India within the next couple of years and will be opening its next few stores in Mumbai, Delhi, Chennai and Hyderabad.

Xiaomi had announced the earlier week that they will be launching a brand new smartphone soon in India, which is so far expected to be the Xiaomi Redmi 4, which was globally announced in two different variants back in November 2016 in China. Xiaomi has now set eyes India as one of its most prominent markets - as sales continue to rise and achieve milestones. The company hopes it can gauge customer response in India by showcasing these products here. It has opened its first ever Mi Home store in Bengaluru on Thursday.

Since the launch of its e-commerce platform Mi.com in India in May 2015, it emerged as one of the top 5 e-commerce platforms in India.

Jai told IE.com, "In traditional offline, consumers often end up paying 2X for the price of a phone, thanks to the complicated distribution network".

The Mi Home store will work in tandem with Xiaomi's Mi.com/in online store ensuring that potential buyers actually get their hands on its devices. In fact, it plans to open as many as 100 Mi Homes in the country in the next two years. There's a special reason for calling it Mi Home because we want you to feel very comfortable.

"When we started India, we were selling 10,000 phones a month. But in Mi Home, we are promising a no out of stock situation", added Jain.


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