The European Commission has forced Google to pay a record fine of £2.1bn (€2.42bn) for abusing its dominance as a search engine.

A €1.06billion (£948million) fine handed down to United States chipmaker Intel in 2009 is the highest to date. The commission says Google unfairly favors its own shopping search results; Google denies any wrongdoing.

Google has 90 days to end the conduct or face penalty payments of up to 5% of average daily global revenue, the European Union said. That's a good thing.

When a person searches for something, Google will then show products at the top of your search results from various vendors and will even provide review scores if they're available.

The European Commission has ruled that Google illegally gave its own shopping comparison tool unfair prominance on its search results page.

The first involves allegations that the technology company has made it hard for others to have their apps and search engines preinstalled on Android devices.

Google has the right to appeal the decision.

"When you shop online, you want to find the products you're looking for quickly and easily", a spokesman said after the ruling.

The EU's allegations strike at the heart of a type of online advertising known as Product Listing Ads, or PLAs, that is growing at nearly three times the rate of traditional text-based search ads, according to digital marketing firm Merkle Inc. "That's why Google shows shopping ads, connecting our users with thousands of advertisers, large and small, in ways that are useful for both", Kent Walker, senior vice president at Google, said in a statement.

"We respectfully disagree with the conclusions announced today", a Google spokesperson said. The Commission did not specify what changes Google had to make.

The European Commission was prompted to take action after numerous complaints were made by rival firms such as Yelp, TripAdvisor, UK comparison site Foundem, and News Corp.

India's competition regulator said the proposed merger between Dow Chemical and duPont was likely to hurt competition, a government statement said on Wednesday.

Google has demoted rival comparison shopping services in its search results: rival comparison shopping services appear in Google's search results on the basis of Google's generic search algorithms.

Vestager said Google's competitors could claim compensation in national courts within the EU.

April 2016 - The EU charges Google with using Android to gain market advantage in mobile apps.

But it could affect Google's way of doing business in the longer-term.

"We will monitor Google's compliance closely", Vestager said.

"When a company wields such power that it is effectively the gateway to the internet, it is the duty of regulators and lawmakers to verify that power is being exercised fairly". A company should not be allowed to abuse a dominant position in one area to become dominant in another area.

While the penalty is a record, it will do little to faze a company whose parent has more than $90 billion in cash.


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