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Uber's new ride-ordering feature debuts in 30 countries, with more on the way.

A deal has been reached between Westchester County and ride-hailing companies Uber and Lyft to begin legally operating in the area later this week.

Uber wants to increase its potential user base by making it easier for you to request rides for other people.

Talking about grandmas, Uber is marketing the new feature as ideal for "senior loved ones", claiming its research showed users were clamoring after the feature to help older family members to get around.

When users ask to be picked up at somewhere besides their current location, the app will give them the option to designate the ride for someone else. You can select the rider from your address book, set their location, and request a ride on their behalf. The message will also mention who is paying for the ride.

As soon as Uber assigns a driver, the rider receives a text message with all the necessary details-estimated time of arrival, vehicle model, plate number, driver's name, his contact details, and a link where you can track your driver's location.

The change is a result of behaviors Uber was seeing in the app, as well as rider requests, Uber product manager Kyle Miller told Business Insider. Riders will even be able to contact the driver directly via Uber's signature anonymous contact info. They'll only show up when it will save the rider time and the rider can decline any pickup suggestion.

Uber recently pledged to be friendlier to its employees and its drivers. That means you will no longer have to play coordinator when you order a ride for someone else. Staring at the Lyft app as your driver circles the block, navigating one-ways or fighting traffic, to get to your pickup location. Though a convenience feature, it is also one that keeps the mustachioed ridesharing company in step with competitor Uber, which introduced a similar feature a couple years ago.