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Reportedly, images of Winnie the Pooh have been removed from Chinese social media due to his outward resemblance with the Chairman of the People's Republic of China Xi Jinping.

It appears that Xi Jinping has failed to see the humor in these comparisons.

According to Straits Times, posts with the image and Chinese characters of the cartoon characters are still available on Weibo on Monday, July 17.

But comments referencing Little Bear Winnie - Pooh's Chinese name - turned up error messages saying the user could not proceed because "this content is illegal".

Observers have noted a pickup in online censorship ahead of the 19th Communist Party Congress this fall, where major political appointments will be announced.

A year later, a collage of Mr Xi standing through the roof of a parade vehicle paired with an image of a Winnie the Pooh toy auto was branded "China's most censored photo" of 2015.

In 2014 another photo of Jinping was shared showing him shaking hands with Japanese minister Shinzo Abe and was compared to a picture of the bear shaking hands with Eeyore.

Comparisons between Xi and Disney -owned Winnie the Pooh first circulated in 2013 during the Chinese leader's visit with then U.S. President Barack Obama.

In 2015, a photo of Xi standing through the roof of a parade vehicle was pictured next to a photo of Winnie the Pooh in a toy auto, before it quickly became the most censored image of 2015.

"In other contexts, references to the staple Chinese breakfast food "baozi" have been taken down for evoking the president's nickname "Steamed Bun Xi", Mu added". "What did this adorable honey-loving bear ever do to provoke anyone?"