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The Essential Phone hasn't even arrived in the USA yet, but the latest report indicates that Andy Rubin is already preparing for its worldwide expansion.

Will you be deeming the PH-1 "Essential" when it arrives in the United Kingdom later this year? Mr. Wallace was Vice President at Essential marketing and was a key figure in the company, and the official reason for his departure is precisely the failure of the timing of the release of the Essential Phone. Wallace has taken on a role at i.am.+, a company founded by Black Eyed Peas musician will.i.am, as its chief marketing officer.

According to a Financial Times report, the start-up, helmed by Android co-creator and founder Andy Rubin has entered into negotiations with United Kingdom networks over a possible exclusivity deal for a British launch "this year". Prior to joining the Rubin-backed venture, he worked at Samsung on the iPhone-targeting "Next Big Thing" campaign and more recently at augmented reality startup Magic Leap.

Unveiled back in May, the modestly-named Essential Phone packs a 5.7in edge-to-edge QHD display that reaches the very top of the handset to surround the 8MP front-facing camera. It will also feature a modular-esque accessory system that includes add-ons like a 360-degree camera attachment.

As for the U.S., Essential COO Niccolo de Masi says that the U.S. release is "imminent". The firm is reportedly holding similar talks across Europe and in Japan.

We're still waiting for the Essential Phone to launch in the USA, and now it's been revealed that folks in a few other parts of the globe are going to be waiting with us.

For Rubin, Essential is far from his first time in the smartphone market.