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The chief posted new teaser photos showing off the reality of the production models of the new electric vehicle. A visit to the Tesla website only reveals the same information that has been up there for some time, among other things noting a "starting price" of $35,000.

On Thursday, the Insurance Institute for Highway Safety said that while Tesla's Model S received an acceptable rating in its small overlap front test, it did not get the Top Safety Pick+ rating that the Lincoln Continental, Mercedes-Benz E-Class and Toyota Avalon received.

Demand for the new Tesla offering has been high and the company plans to ramp up production to meet the demands.

This is of course a major milestone for the hundreds of thousands of Model 3 reservation holders - but it turns out this particular example is actually belonging to Musk. However, Tesla isn't a normal auto company, so we've come to expect these kinds of things from them. Investor confidence in Musk's global ambitions have driven Tesla's market cap to an eye-watering $52 billion valuation-dwarfing several traditional automakers, like Ford-even as the company struggles to increase production to promised levels. He turned 46 on June 28.

Similarly, the shape of the body makes the Model 3 seem like a sleek city vehicle, but under the surface, the shape plays a vital role in bringing a battery range of 215 miles to a auto that has a battery smaller than 60 kWh. The company is expected to offer some options, including its semi-autonomous Autopilot technology.

"A great PR and morale booster would be to have a lottery of factory workers who have reserved the model 3 and deliver their cars". In January 2017 and December 2016, new Tesla registrations were at just 168 in each month. Tesla will supposedly keep the Model 3 base price at around $35,000. In the late 1990s, a young Musk described a number of goals he was seeking to achieve over the course of his career. That could be disastrous for Tesla's financial success, particularly if the company does not turn a profit on the Model 3, Brauer added.

"Battery storage is the future of our national energy market and the eyes of the world will be following our leadership in this space", Weatherill said in the statement. The last few months were mostly spent on setting up and testing of components to Model 3 was ready to appear on the roads. Stock plunged by almost 20 percent last week, briefly entering "bear" territory, before settling in.

Most electric cars come with an extended warranty that covers the vehicle battery up to its first 100,000 miles, said Brian Mooney, an auto analyst and executive editor at Autotrader, which is similar to gas cars depending on the model. Whether Tesla is a good investment hinges on the successful launch of the Model 3, according to Toni Sacconaghi, an analyst at Bernstein Research.

Tesla estimates that new orders will start shipping mid 2018, meaning the company faces an extraordinary backlog.