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Oculus has instigated a massive price cut for their VR headset, which comes bundled with two Touch controllers for "just" £399.

The Oculus Rift is seeing a price drop of 35%, it is an offer that runs just this summer. Still that move didn't have the desired effect which prompted Oculus in May to shutter its virtual reality content production unit Story Studio and instead go with third party content.

This is a big one, as not only did the Rift see a permanent $100 price drop in Spring, but for the next six weeks, the headset is on sale. The HTC Vive costs $800.

According to Oculus Content VP Jason Rubin, the discount will encourage people who until now have been hesitant to buy or were not considering the Oculus Rift at all due to its high price. The company has responded by lowering the price of the Oculus Rift to $400 from $500.

USA Today noted in their report that "Gamers are expected to drive virtual reality sales for the foreseeable future".

Oculus drops the Rift and Touch down to U.S. $399

Facebook kicked off the tech industry's push into VR with its purchase of Oculus for $2 billion in 2014. The new price of the Oculus Rift and Touch should significantly boost sales and make the device more mainstream, allowing even more budget-conscious shoppers to venture into this territory.

"We've said for a long time that we think VR is going to take a while to get to the mass market".

"We know that hardware moves at that price point", said Rubin.

The battle of the VR Headsets is on. That likely has a lot to do with the aforesaid price cut which brought the entire package down to $600 which was the original cost of the standalone Rift.