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Jay-Z's recent album 4:44 may still be a Tidal exclusive, but that hasn't stopped the album from reaching platinum status in an incredibly short amount of time.

But then Variety magazine noticed something odd: The photograph of Jay-Z receiving his platinum award was taken before 4:44 was released.

The rapper, 45, continued, "Shout-out to Jay-Z - he did it again". The RIAA didn't even count streams toward a gold or platinum album certification until past year, when it made 1,500 track streams equivalent to one album sale. Less than a week after its debut, the album has already been certified platinum by the Recording Industry Association of America (RIAA).

Roc Nation posted about the label owner's 1 million units accomplishment on Instagram and Twitter. Well, it turns out that Jay-Z had done a deal with mobile company Sprint (a major shareholder in his streaming company Tidal), who gave away copies of the album to their subscribers. Magna Carta Holy Grail also went platinum. Jay-Z's mom Gloria Carter, Frank Ocean, Damian Marley. This voucher code is still active today and is one of the biggest factors as to why he earned platinum certification.

The rapper's answer to wife Beyoncé's historic Lemonade was released June 30, and was exclusively available to Sprint customers and Tidal subscribers at first.

According to an RIAA spokesperson, a sale can count towards a certification if purchased directly by the customer, or a business can purchase the album or song and offer it to customers.

In a video review of Jay-Z's album, Snoop shared that he was forced to download "4:44" by other means: "I want to shoot a shout out to Jay Z, just dropped another muthafuckin" hot album... Back in February 2016, the folks responsible for handing out gold and platinum plaques signifying record sale milestones changed the criteria from strictly album sales to one that also accounted for streams from music streaming services.


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