Your Facebook Messenger home screen may no longer be just an inbox for messaging friends.
The social networking giant announced on Tuesday that is expanding a test of homepage ads in its Messenger mobile app that first started in Australia and Thailand in January. People already spend time on Messenger interacting and conducting commerce with businesses and brands they love, and now with Messenger ads, they have an opportunity to discover experiences directly on their home tab. The ads will use the same targeting as other Facebook ad products, and Facebook says the company does not use the content of messages between people for ads targeting. Marketers will be able to buy targeted Messenger ads alongside News Feed and Instagram in Facebook's ad manager. When people tap on an ad, they will be sent to the destination chosen during ads creation. After what appears to be successful testing in a few regions around the world, Facebook is ready to let advertisers the world over get in on this test.
Facebook said it will start rolling out ads slowly, starting with a small percentage of users in the U.S. over the coming weeks.
It started to open up Messenger to brands back in 2015, with the introduction of "click-to-message" ads, and the advent of its chatbot platform.