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New creative demands mean content owners must get savvier with storytelling, Pyne said, and she's hopeful that Facebook Watch will provide a place for users to engage with more of Quartz' video content.

Most of Facebook's ads were directed at users with some particular interests.

Facebook has plenty of expectations at launch.

"Watch is personalized to help you discover new shows, organized around what your friends and communities are watching", said director of product Daniel Danker, in the blog post. "We'll be introducing Watch to a limited group of people in the USA and plan to bring the experience to more people soon", Danker said.

In effort to compete with YouTube, Facebook is rolling out a new platform on which users can watch, share and follow their favorite shows.

For the mean time, the company will be rolling out the Watch tab to a small group of U.S. users today, August 11, and will be available for mobile, desktop and Facebook's TV apps.

Many of those media companies poured resources into online video in the hopes that big advertising budgets will follow, but it has been harder to realize those ambitions without the second of the two big tech giants fully in the marketplace. While Facebook Live videos can let agents post jaw-dropping travel footage in real time, once the broadcast is over, that video can be quickly pushed down users' newsfeeds, making it hard to find again.

It will also be possible to save episodes to watch later. The two companies have been communicating with each other via Facebook Messenger and G-Chat. The page will also inform the users about the show and what is it all about.

The service called Watch will allow its Facebook users to subscribe to shows inside its apps and desktop site and watch them in a dedicated tab. If people watch shows, they'll be spending more time on Facebook. Of course these might be either recorded or live and always aligns to a storyline or theme.

YouTube has already vowed to take down any inappropriate content, and now wants to make its platform a safe space for creators to express themselves, and advertisers to promote their goods or services.

Up until now, Facebook users have just been viewing Facebook Live streams, videos shared by friends, and original video series that appear on news feeds and the mobile app's video tab, which actually account for average of 100 million hours of video on the platform every day.

Over time, creators will be able to monetize their shows through "ad breaks", according to Facebook. One source said YouTube was a better home for its existing community, where Facebook's NewsFeed could help them connect with a new audience.