Why, you ask? Because Oprah Winfrey is launching her own line of tasty yet nutritious meals and sides, dubbed O, That's Good! The new products contain no artificial flavors or dyes and present better-for-you twists on classic comfort foods.
According to Oprah, the idea for the new range was borne out of her determination to find a healthier alternative to traditional mashed potatoes - a quest which lead her to mix cauliflower and potato together in order to create a hybrid dish that was more substantive than just the vegetables by themselves, but lower in fat and calories then the original comfort food.
The O, That's Good! version of mashed potatoes features cauliflower mashed in, the broccoli-cheddar soup has some butternut squash in there for color and added creaminess, and there are white beans in the Parmesan pasta.
The O, That's Good! line-which got its name from Winfrey's reaction to the winning recipes-will begin appearing in grocery stores in early August and will be available nationally by October. Let's face it, many of her go-to foods are some of our favorite things, too!
Rise Against Hunger and Feeding America will receive 10 percent of Mealtime Stories' profits, with Kraft Heinz Company Foundation, making an annual donation on behalf of Mealtime Stories until the venture turns a profit. She said she wanted to make "nutritious comfort foods more accessible to everyone". SRPs are $4.49 per 20-ounce container for the sides, and $4.99 per 16-ounce container for the soups.
Winfrey has been credited for providing a boost to Weight Watchers (WTW) since she bought a stake in the weight loss company and agreed to market the brand.
As food and beverage conglomerate Kraft Heinz Co. However, the H.J. Heinz Company owned Weight Watchers from 1978 to 1999, when it sold the company to Artal Luxembourg.
Shares of Kraft Heinz were climbing higher following the report. Now's she bringing her health kick to supermarket aisles.