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Montoya launched the Chiron from zero to 249 mph (400 km/h) in 32.6 seconds, covering a distance of 1.62 miles.

The record was set with a standard production vehicle and was supervised and officially measured by SGS-TÜV Saar. "And its braking is at least as impressive... the auto is just so stable and consistent".

The Chiron is packing an 8-liter, quad-turbo W-16 engine-really, two 15-degree V-8s nestled together-and produces a massive amount of horsepower (1,500, to be exact) across a very broad spectrum of the powerband.

Bugatti claims this isn't the end, however. The Molsheim based manufacturer recently announced that their latest product, the Chiron has set a new world record by going from 0-100 kmph and back to a standstill in less than 42 seconds.

"Up to the present day, this is the fastest time reached and officially measured for this driving maneuver throughout the world" - said Mr Dürheimer.

The record was achieved with Indy 500 victor and ex-F1 racer Juan Pablo Montoya behind the wheel. At around 3,800 rpm, the other two come online for full power.

"Bugatti is the first vehicle brand that not only calculates how fast a auto can go from zero to 400 to zero on a computer, we actually drove it", CEO Wolfgang Dürheimer said in a statement. "Just like we did with the Chiron", said Wolfgang Dürheimer, President of Bugatti Automobiles S.A.S.

The time? 41.96 seconds, which doesn't sound that fast in a world where a (albeit 600bhp) family saloon will hit 62mph in three. Slowing down is achieved via a powerful braking system that includes the aid of the rear wing which doubles as an air brake when needed.

It's thought the 1,479bhp Chiron, which is now electronically limited to 261mph, will attempt to break overall 267.4mph speed record set by its predecessor - the Veyron Super Sport - in 2018.