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The fruit of that pact arrived Wednesday with the announcement that Amazon's Alexa and Microsoft's Cortana will soon be able to summon and use the capabilities of the other.

As the personal assistant market is expected to have a booming future, the deal could be a big positive, expanding the sales of both cortana and Alexa based devices. To access Cortana from an Alexa device, the users will have to say "Alexa, open Cortana" to talk to Microsoft's digital assistant. So if you're using Microsoft's Cortana on your Amazon Echo Dot, and you want to play music from your Amazon Prime account, you'll have to switch back to Alexa. Microsoft unveiled its voice assistant feature - Cortana - for Windows Phone in April 2014, to gain traction in a highly competitive smartphone market.

Now, Alexa will be able to ask Cortana to check your Outlook emails, and Cortana can tell Alexa to place an Amazon order for you, among other things.

The collaboration will enable users to play music, set up calendar appointments, Amazon shopping and control their smart home using either of the devices. While Cortana is helpful and integrated with the Office Suite, Alexa will be helpful for everyday tasks and information such booking meetings, events checking mails and other tasks.

However, the Echo functionality goes far deeper than that due to Amazon's partnership with Zonoff and HomeAdvisor.

Alexa & Cortana say hello as users can now have the best of both worlds.

Amazon's Echo is both a virtual assistant and speaker.

The partnership between the two AIs will most likely involve some sort of data voice sharing between their respective companies.

Alexa and Cortana are going to be friends. Through the app, you'll need to sign in with Amazon, and if you already have an Echo or another Alexa device, all of your skills will automatically be available.

"This is a defensive move on the part of third parties like Sonos and Amazon to get out in front of what Apple has positioned as a superior music system", suggested Greg Sterling, vice president of strategy and insight for the Local Search Association. The latest deal between the two tech giants is created to let Alexa and Cortana communicate with each other and ultimately make things hard for Google Assistant and Apple's Siri. A non-gimmicky future for digital voice assistants depends on it. The claim is the recordings help your device be more responsive by anticipating what you'll say.

CEOs Satya Nadella of Microsoft and Jeff Bezos of Amazon have said that they would welcome the other two tech giants if they were to join the initiative and open up so all voice assistants could get along.


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