While the 2015 model used an A8 chip that has always been dropped from Apple's iPhone lineup, the Apple TV 4K runs on an A10X Fusion chip - the same processor that is inside the latest iPad Pro devices. Besides, Apple TV customers who have invested films in HD will automatically get 4K HDR upgrades at no extra cost.
Up for pre-order starting September 15 at $179 and up, the Apple TV 4K will predictably ship a week later, including the obligatory Siri remote that seems mostly unchanged.
But in truth, the Apple TV 4K has a lot to offer - it's just that you'll have to be invested in Apple's device ecosystem to really enjoy it. Support for content in 4K resolution has been available in TV sets for quite some time, but most households haven't had a 4K set. The HDR stands for High Dynamic Range and is known to deliver a wider and vivid color pallet during video and gaming playback. The 4th-generation Apple TVs will likely be marked down to clear out their 2-year old inventory that should have supported 4k in the first place. It was originally labeled a hobby device, but by 2015, Apple CEO Tim Cook revealed that 25 million units had been sold. It's been in beta over the summer, and tvOS 11 launches alongside the new Apple TV in September - take a look at our tvOS 11 round-up for more information. Apple has also redesigned the Apple TV user interface in 4K. The company has proven to be one of Wall Street's hottest tech stocks, at least partially thanks to the anticipation surrounding Apple's new line of hardware announced today. However, the product is a key accessory to the iPhone and the centerpiece of Apple's emerging video content strategy and Services business. Live sports and news will also be a major part of the Apple TV, as major games and events are showcased on its homepage. The TV app is also expanding to include Australia and Canada this month and France, Germany, Norway, Sweden, and the United Kingdom later this year.
Apple has announced that it has partnered with various Hollywood studios like Sony Pictures, Universal, and 20th Century Fox to bring unbelievable 4K content to iTunes.