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On Google Trends today is the news that Chinese smartphone maker Huawei hasovertaken Apple in global phone sales for the first time ever, making it the second largest smartphone maker in the world behind Samsung.

According to the data compiled by Counterpoint Research, Samsung Electronics accounted for more than 20 percent of the world's smartphone market in the two-month period, holding onto a solid lead. Footage shows a Red Sox trainer looking at his Apple Watch in the dugout, then relaying a message to other players in the dugout, and then to teammates on the field.

Apple on the other hand has three iPhone models in the top 10, which is led by the iPhone 7 and iPhone 7 Plus.

Yacktman Asset Management, where Donald Yacktman (Trades, Portfolio)'s son, Stephen Yacktman, makes investment decisions, called its holding Samsung in a first-quarter letter, "a powerful global business whose stock remains, in our view, attractive, due to its well-positioned businesses, low valuation and strong balance sheet".

According to Counterpoint Research, Huawei's global smartphone sales have surpassed Apple's for June and July, and there's good reason to believe that it can continue its impressive market performance well into August.

Another factor working towards their success is that Chinese brands have been able to reach out to key supply partners, launching designs with much-in-need features such as bezel-free fuller displays, augmented reality (case in point: Huawei Honor 8 Pro), in-house chipsets and advanced camera features, that have kept them toe-to-toe with rivals. "Oppo has been one of the fastest growing brands globally thanks to the popularity of models including the flagship Oppo R11 and the mid-tier Oppo A57 that captured third and fourth spots respectively", Checkpoint analyst Pavel Naiya elaborated. These were followed by Samsung's flagship Galaxy S8, Xiaomi Redmi Note 4X and Samsung Galaxy S8+. This is due to a multiple SKU portfolio that now lacks a true hero device. "While having a diverse portfolio allows Huawei to fight on multiple fronts, it does little to build overall brand recognition; something Huawei badly needs if it is to continue to gain share". It needs to add more muscle behind fewer products just like companies such as Oppo and Xiaomi.

Counterpoint Research has released a report based on global smartphone sales to the end of July.


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