Jaguar Land Rover (JLR) has pledged to stop building cars powered exclusively by petrol and diesel.
In a bold announcement at the company's inaugural Tech Fest in London, Jaguar Land Rover revealed that all new vehicles launched by the company beyond 2020 will be electrified. This doesn't mean they'll all be pure EVs, but they'll all have at least some form of electrification, be it plug-in hybrid tech or mild hybrids.
Back down to reality, the company is preparing for the I-Pace - which it showed off at the LA Auto Show past year - to hit showrooms in 2018. No other reproduction or distribution is permitted without prior written consent.
In the more immediate future, the British manufacturer has created an all-new classic E-Type with an electric engine capable of 0-60mph in just 5.5 seconds.
The 1968 sports vehicle was restored and reworked at Jaguar's Classic Works facility and can accelerate from 0 to 62 miles per hour (100 kph) in 5.5 seconds.
The company is now working on a number of initiatives to meet its electric goals, but none quite so eye catching as this classic e-Type.
The first Jaguar to feature all-electric power will be the upcoming I-Pace SUV.
Three weeks later, the Government confirmed plans to ban the sale of new diesel and petrol cars in the United Kingdom from 2040 - with the aim of getting them off the roads altogether by 2050.
Jaguar's concept is called the Future-Type, and the good news for fans of the brand is that the concept still has a steering wheel.
Jaguar Land Rover says it's giving consumers more choice by electrifying all of its future products, and that's probably fair. The auto will even have same drive feels because of the unchanged tires and suspensions etc. "It drives, handles, rides and brakes like an original E-Type", Jaguar says. Jaguar Land Rover is also presenting a concept for a voice-activated, detachable steering wheel.