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The Chromium blog says those features are coming to Chrome 64, due for release in late January or early February next year. Everything good brings something bad, though, and the dark side of streaming video is annoying undesired autoplay video ads.

Additionally, Google is introducing a new site muting option to Chrome 63 (which comes out in October).This option allows users to completely disable audio for individual sites. According to the browser's developer notes, it means tapping or clicking somewhere on the site during the browsing session, adding the site to the homescreen on a mobile phone, or frequently playing media on the site. The site muting option will persist between browsing sessions, Google says. To decide whether a user does want audio to play audio or not, Google will take into account the number of times the user has visited a website and the frequency of significant media playback on each visit.

The new features will not only allow users to avoid obnoxiously loud videos that they do not want to see anyway, but it will also help them consume less data and battery life on their mobile devices. Websites will still be allowed to automatically play videos, but only if the media is not accompanied by sound, of if the user has indicated an interest in the media.

There's a bit of tiptoeing in there since so many publishers use Google ads, and those same publishers often utilize autoplay videos as well. News sites and social networks particularly abuse of this attention-catching measure, but majority already implement their muting controls.

Google Chrome users will now be pleased to know that the company will be allowing them more control over the browser's behavior soon. "[Google's Chrome browser] will block autoplay videos from January". That includes ads that have pop-ups, auto-playing video, and "prestitial" count-down ads that delay content being displayed. You can check out additional details about Chrome's evolving autoplay policies right here.


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