Beginning today, October 13, you can use the official Facebook app to order food.
Facebook launched a service that allows U.S. users to order food for delivery or take out through the app or website. "People already go to Facebook to browse restaurants and decide where to eat or where to order food, so we're making that easier". The really interesting aspect of this, though, is that Facebook isn't just partnering with individual restaurants and fast food joints to get this done. With today's announcement, food ordering is being rolled out across the USA and is available via its iOS, Android and desktop apps. "If you don't have an account with that service, you can quickly and easily sign up, without leaving the Facebook app", Himel wrote.
For the Facebook Order Food option, the company has partnered with several third-party services like ChowNow, Zuppler, Olo, DoorDash, EatStreet, Delivery.com, and Slice.
Orders can be placed for delivery or takeout, and you can use existing logins for their delivery partners.
You'll be able to place your order through a dedicated "Order Food" section in the Explore sidebar. Now the firm is adding food delivery services to their remit, working with local companies, to enable food delivery and pick up much like apps like UberEats, JustEat and HungryHouse already do globally. The value for Facebook is obvious; the company hopes you'll fill your craving and then keep swiping through your news feed with your greasy fingers. Facebook says it now has no plans to hire drivers to deliver the food directly, but hopes the new feature will encourage users to stay on the platform for longer.
"Order Food", this new feature has been introduced for US users and we can hope for it to be released in other countries as well, soon.