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But Dolan won't have to be mad for long: the ads are being taken down.

Adam Zagoria of SNY reported on his blog that Madison Square Garden executive chairman James Dolan had called Rupert Murdoch, executive chairman of News Corp., which owns Fox, to complain about the ads.

The ad campaign was supposed to give Knicks fans a choice: are they "hopeful" or "hopeless?".

The side of a 42nd Street shuttle auto, featuring photos of Tim Hardaway, Jr. and Joakim Noah and the word "HOPELESS" in large type, circulated Tuesday on social media. "'If you post something like this you have to expect Dolan's wrath'".

On one side of the train there were negative statements about the Knicks.

The source also said that Fox is dealing with "a s--storm internally" because of the campaign.

A third seat with a print on it sent a very direct message: "Nothing will change until Dolan sells the team" in reference to Knicks owner James Dolan.

"Today, FS1 featured statements on a New York City subway vehicle meant to reflect the distinct emotions and opinions of passionate sports fans", Fox said in a statement about the ad campaign. Per an FS1 request, the ads will reportedly be taken down, reports ESPN's Darren Rovell.

And as far as "hopeless", goes, well, the Knicks don't have much hope in the short-term; NY traded Carmelo Anthony to the Thunder and have embraced a full rebuild around Kristaps Porzingis. Still, they're pretty aggressive, particularly considering that they're in the Knicks' home city.