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Meet the Google Clips - a tiny camera that uses artificial intelligence to automatically take photographs of your family.

Clips is "coming soon" and will cost $249, which is quite high for a device that a lot of people will probably see as little more than a fun toy.

Google Clips is unlike any other camera that you have used before. An AI engine snaps photos when you are not even looking or paying attention. It's a camera created to take candid pictures of you automatically from its perch. It employs a system called Moment IQ that uses machine learning to recognise things like faces, as well as optimal lighting and compositional elements.

That said, it also has 16GB of internal storage. It connects to your phone, where you can share your "clips"-or curated moments-via an app".

To turn on the camera, you simply twist its shutter. It records short videos and takes pictures when you're smiling or just having a good time. It doesn't grab audio, but it does have smart recognition features on board. It learns over time who people around your home are to capture better shots. You have to initiate the connection through an app to transfer filers.

"How do you let yourself capture those fleeting moments, while being part of the moment?" asks Google product manager Juston Payne.

As shown in the demo onstage, Google Clips looks to be targeting parents and pet owners, allowing them to focus more on interacting with their kids and pets than holding a camera in their hand. Plus, it'll alert you when its lens is blocked via intelligent notifications to your phone.