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(A wake word typically triggers smart devices like Google Home and the Amazon Echo to start listening to your verbal commands).

Target is jumping into the voice shopping trend in a new partnership with Google. This voice prompt is made possible by the Google Assistant. With Google lacking warehouses full of products and Walmart and Target lacking smart speaker hardware, it makes sense for them to combine forces.

By default, Google records what a user says after using the "OK, Google" phrase to launch the Google Assistant (or pressing the microphone button in the Google App).

Just in time for the holidays, Target will now offer its products nationwide via the Google Express home delivery service following a trial in California and New York City.

More devices are in the hands of shoppers.

Amazon doesn't give sales figures for Echo, but Consumer Intelligence Research Partners estimated that the Seattle company has sold more than 10 million Alexa-powered Echo devices in the US since late 2014.

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This swift response from Google is a positive step, particularly considering the multitudes of privacy concerns arising from IoT devices and assisted-home products that have been surfacing as of late. "So we're excited to offer this service nationwide in time for the busy holiday season", said Mike McNamara, chief information and digital officer at the Minneapolis-based retailer.

If you're wanting to get a speaker at Telstra it looks like it will be up for sale on their site soon, and presumably in-store as well.

Last week, Google showed off its next-generation smart speakers at an event in San Francisco.

Announced this morning, all of Target is now shop-able via the Google Express application for all USA residents, with exception to Hawaii and Alaska.

The other thing that Target is doing, following Walmart's lead, is adding the ability to link an existing Target account to Google Express. Nearly two out of three U.S. internet users shopped on Amazon in the second quarter, according to Wells Fargo analysts. The two companies are also partnering up to build up their relationship going forward, with more Target services coming to Google Express starting next year.


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