The company's newest efforts are aimed at getting shoppers ages 13 to 17 to purchase items on its site - with approval from their parents.
But fret not, kids aren't given carte blanche to buy what they want - parents are able to decide on an approval process.
For parents, an email or text message is sent when the order is "placed" - that is, when the teen is ready to order, but the item isn't actually purchased yet. Despite it being not unreasonable, it's understandable that not every person can afford it. Students are typically among that category, but Amazon has announced new pricing for college kids. Parents will be allowed to approve all orders and set pre-approved spending limits per order.
Without an annual commitment, you have full access to more than 50 million items and Prime Video, which features unlimited streaming on thousands of movies and TV shows.
Amazon launched Households in 2015 in order to install more control over the ways people were sharing their Prime accounts with friends and family, and this is an evolution of that move. Once received, the parent confirms which payment method and shipping address will be used for teens' orders.
Amazon.com, Inc. (NASDAQ:AMZN) is now allowing teens to make their own accounts on its website. Parents then approve or deny the order, though the system can be set to automatically approve orders if desired. They can also cancel or return orders their teens have made.
The new monthly program totals about $65 a year, but Amazon doesn't require a yearlong commitment. "We've listened to families and have built a great experience for both teens and parents".