"Where the demand curve and supply curve are going to intersect, we do not know".
Apple was also boosted by a 12 per cent increase in sales in China, the first gain in the region in six quarters. That division includes content, AppleCare, and Apple Pay, but the App Store is the "jewel" of the services segment, Pacific Crest analyst Andy Hargreaves wrote earlier this year.
Revenue in that division surged 34 percent to $8.5 billion during the July-September period.
According to the reports, Where the primary requirement for iPhone X has been the title of extremely consideration and the announcement of the iPhone 8 had been satisfied with shorter than the magnificent sale.
"The Super Bowl for Apple is the iPhone X", GBH analyst Daniel Ives said. While conspiracy theorists might suspect that Apple is artificially reducing supply to generate buzz, analysts say the real reason is that Apple's suppliers so far haven't been to manufacture the iPhone X quickly enough. This is mostly due to the upcoming sales of the iPhone X, HomePod, and others. The new iPhone also requires more sophisticated components to power the facial-recognition technology for unlocking the device.
A larger queue formed around Apple's Sydney store for the iPhone X than the iPhone 8, released last month.
Apple gave a gross margin forecast of 38 percent to 38.5 percent, higher than many analysts expected because new products often have higher costs.
Q1 revenue guidance: $84.9 billion expected by Thomson Reuters. That is instead of 11.4-million units, the company sold 10.3-million - so, not too shabby anyway. On the plus side, you're unlikely to run out of storage any time soon and your odds of getting hold of a handset will be better: most customers avoid the highest capacity model to save a few bucks.
Each year Apple's sales quarters generally follow a pattern - or have over the past 6 years or so.
"What Apple needs to do is manage consumer expectations so they don't get frustrated having to wait for so long for a new phone", Ives said.
Apple fiscal 4th quarter sales results are in with a return to growth in the smartphone, tablet, and notebook markets. By comparison, Apple shipped almost 217 million iPhones in its just-completed fiscal 2017.
The Cupertino company posted diluted earnings of $2.07 a share, up 24 percent year-over-year.