It is described as an inside look at the lives of the people who help America wake up in the morning, exploring the unique challenges faced by the women (and men) who carry out this daily televised ritual.
Brian Stelter's book Top of the Morning had been optioned to provide additional background material, and Stelter will serve as a consultant on the series.
According to The Hollywood Reporter, Apple nabbed the rights to the coveted project after it sparked intense interest from multiple outlets over the summer, and has already given the show a two-season order.
The Witherspoon-Aniston series is being produced through Media Res, a production company founded by former HBO programming executive Michael Ellenberg, who is an executive producer on the series. Witherspoon memorably played Aniston's sister on the NBC sitcom, making this upcoming project a reunion of sorts. Witherspoon starred in and produced last year's Emmy-winning HBO miniseries Big Little Lies.
Jay Carson (House of Cards) is writing, executive producing, and serving as showrunner for the series. Between Aniston's TV legacy and Witherspoon's recent small-screen awards buzz, thanks to Big Little Lies, we're guessing plenty of viewers will be interested-but will they be willing to pony up for yet another streaming service just to watch this drama, or the Steven Spielberg anthology series Amazing Stories? The company's first project in the works is Scenes From a Marriage, a limited-series take based on the five-hour 1973 film, with In Treatment's Hagai Levi and playwright Amy Herzog attached.
The as-yet unnamed show, the first recurring TV role for Aniston since "Friends", is set in the world of morning television, Apple said Wednesday.
It's a huge acquisition for Apple as it attempts to rival streamers like Netflix, Amazon, and Hulu in the original programming space.
The new show will reunite the two actresses.