The process has come under fire before, with notable incidents in which Twitter removed Milo Yiannopoulos' verification before dropping the ban-hammer on him altogether. But it also clarified that verification is not meant to be an endorsement. While the literal meaning of a check mark was about verifying identity, having a check mark has also evolved into a pseudo endorsement from the company - a confirmation that Twitter valued someone as important.
CEO Jack Dorsey recently renewed his pledge to wipe out violent groups, hate symbols and speech and tweets that glorify violence.
If you've been on the cusp of receiving Twitter's coveted blue checkmark, you're going to have to wait longer. "We have created this confusion". Last month, it suspended the account of political consultant Roger Stone, a vocal supporter of President Trump, for a series of expletive-filled tweets aimed at political figures and journalists.
Twitter awards a blue check mark to accounts of "public interest" that it "deems authentic", according to the company. The badge lets users know you are indeed looking at the real Kim Kardashian's account, for example, rather than the 50,000 bootleg versions.
The decision comes days after Twitter authenticated an account belonging to the man who organized this summer's white nationalist rally in Charlottesville, Virginia. He had called her "fat" and a "disgusting communist", and said that her death was "payback time".
Twitter has not yet responded to questions about what the pause means for the future of the verified status.
"We should have stopped the current process at the beginning of the year", Ho said.
"We should've communicated faster on this (yesterday): our agents have been following our verification policy correctly, but we realized some time ago the system is broken and needs to be reconsidered", he wrote.
Ed Ho, general manager of Twitter's consumer product, tweeted that the company has known for a while there are problems with if verification program. The company did not offer a timeline on when these changes may go into effect.