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Starting at the end of January, Google will warn you about Android apps that collect personal data without users' consent. Apps can also be submitted for manual review if a developer feels their use of data collection falls within the guidelines.

The new policy is applicable to all functions of an app. The alerts will pop up on app store and webpages that lead to the offending apps.

Google has expanded enforcement of its unwanted software policy on Android devices, as part of what it says is an effort to protect users from deceptive and overly intrusive apps. Afterwards, website administrators and app publishers will be able to view any data collection strikes. If the data is not functional to the working of the app, an explanation will be required so that the user can choose to give or not give access.

They must also ask a user's permission before they collect and transmit personal data that's unrelated to the functionality of the program, and clearly and prominently explain how the information will be used.

Google describes unwanted software as any application or tool that is deceptive or tries to trick users into installing it by promising a false value proposition.

It must also be displayed within the normal usage of the app and not be buried in settings. This will help to crack down on malicious apps, including those from third-party sources that would previously go unnoticed by the Safe Browsing service.

On its blog post, Google said, "These requirements apply to apps in Google Play and non-Play app markets".

Not that these weren't available in Android until now, but Google's app provide a single space to get all the tasks done related to data consumption and management. App developers caught by the new Safe Browsing warnings can request an app review on the App Verifications and Appeals support page.