In a retaliatory move sure to upset viewers, Google is halting YouTube Streaming to Echo Show and Fire TV devices. YouTube released a statement about its action, and made it clear that Amazon's lack of support for Nest, Chromecast and other Google related products and services was behind its decision to once again block YouTube from the Amazon Echo Show.

Here's hoping Amazon does something similar with Google. Meanwhile, the e-commerce site thinks Google is setting a disappointing precedent by selectively blocking access to an open site.

Both companies said they hope to resolve the issue quickly.

In September 2017, Google removed YouTube from the Amazon Echo Show.

The two technology giants have publicly fallen out over whether or not the YouTube app should be able to appear on Amazon's smart Echo Show, which is like its smart cylinders but includes a screen.

Google said Tuesday it had cut access to YouTube on Amazon's smart speakers with screens, called the Echo Show, and that it plans to block YouTube on Amazon's Fire TV media-streaming device on January 1.

A Google spokesperson said: "We've been trying to reach agreement with Amazon to give consumers access to each other's products and services".

KitGuru Says: This isn't the first time that two or more companies have very publicly disputed the other, with customers essentially losing out, and unfortunately it isn't likely to be the last either. Amazon also doesn't make its Prime Video service available for Google Cast.

Although Google began as an online search company and Amazon as an online retailer, each company now has a powerful position in Internet hardware and content industries, with many overlapping products and services. Mark Eamer, vice president of Prime Video, said in a statement today that Amazon is "thrilled" to finally have the app on Apple TV.

Amazon's voice-controlled gadgets have outsold Google's so far, according to a study by research firm eMarketer from earlier this year.

Of course, Google is taking this quite personally and has blocked Amazon from implementing Alexa commands into its YouTube app due to a violation to the Ts & Cs.