Now Ford is taking him to court, as buyers were contractually obligated to keep the vehicle for two years before selling it.
Ford had the luxury of being able to pick and choose who it wanted to sell a GT to, and it only gave the green light to rich and/or famous individuals who had prior relationships with Ford cars or a massive affinity for the brand - and could prove it. John Cena, in the position he is, was judged a ideal "ambassador" for the auto and for Ford.
One of the things that all Ford GT buyers had to agree to was to not sell the vehicle for 24 months after purchase. "Those buyers are happy to sign to get those cars".
Supercar manufacturers like Porsche, Ferrari, and Aston Martin have similarly begun cracking down on these profiteers, and often won't sell such buyers new cars again. But it's all gone a bit Pete Tong.
At the end of the lawsuit, it's noted that Ford has requested the court to "order that Mr. Cena must disgorge his profits to Ford from the improper resale of his 2017 Ford GT". WXYZ TV in Detroit has reported that the lawsuit initiated by Ford claims Cena sold the auto for a 'large profit from the unauthorised resale flip...' and that Ford 'suffered additional damages and losses...' Among those losses claimed in the suit are brand value, ambassador activity and customer goodwill.
"My sincerest apologies", and explained the sale was "for cash to take care of expenses".
The lawsuit alleges breach of contract, fraudulent misrepresentation and unjust enrichment. Cena is all good guy image and while he broke a contract, we aren't sure that suing a good guy celebrity is going to help Ford's image.
Cena claims he wanted to sort this out with Ford, and that he sold the auto to fund expenses. The Blue Oval brand is seeking more than $75,000 in damages.