Last month, Sky and BT announced that they would make their streaming of the Premier League's games available for companies such as Amazon to place their money where their mouth is.
Nabbing the Premier League rights for 2019-to-2022 would be Amazon's biggest live sports deal yet.
Broughton said the online giant is "very likely" to bid for one of the smaller packages in the upcoming auction for Premier League live rights for broadcast in the UK. It's a real possibility according to sources close to the matter, which claim Amazon is looking to wade into the pricey United Kingdom football rights war.
Amazon declined to comment, but in a statement last November said: "We will continue to look to add content that Prime members want". It would be a big step for the company, which already streams Thursday night National Football League games and ATP Tennis, though going up against the likes of Sky and BT means the rights aren't going to be cheap.
Adding Premier League games to the fold would likely be yet another push from Amazon to add more users to its exclusive Prime service, which competes with other exclusive video, TV and movie streaming services.
The pair recently struck a deal whereby Sky made its sports offering available to BT TV subscribers via the integration of OTT offering Now TV into BT's service and BT agreed to wholesale its sports channels to Sky for the first time. On a telephone call with investors, Woodward spoke of the tech companies' recent interest in sports rights around the world, including a bid from Facebook for Indian cricket matches. In September, the company bid $600 million for the Indian Premier League. Streaming giant Netflix will reportedly stay out of the EPL TV bidding.