Apple's struggle to establish itself as a key player in internet broadcasting, despite launching Apple TV and working on numerous TV shows, is well documented. And Apple's method of content delivery - while robust and market-defining within the iPhone and Mac ecosystems - doesn't align with the way viewers are now streaming Netflix and its competitors.
It's no denying that Apple has been doing a lot lately to see itself among the most popular streaming services in the world.
A report by IANS pointed out that there is a 40 percent that Apple might buy the video-streaming service.
Apple whose current stock price is $169.23 has surged 50% this year. The net neutrality repeal could also be a risk if telecom firms decide to take advantage of their new ability to begin charging the streaming firm for Internet fast lanes for its customers.
However, this prediction should come with a huge grain of salt: namely, that this is all on the words of analysts who, as Forbes says, "have nothing to lose". However, Nollen doesn't expect Disney to threaten Netflix at all because Netflix continues to hold a strong domestic subscriber base and is also "establishing passion brand status in many global markets". The space is heating up, and given the activity and buzz that's now happening, it makes sense for a potential business development in the near future. According to reports from Asiya Merchant and Jim Suva, two notable analysts with the New York-headquartered bank, Apple may be in the market to purchase content producer and streamer Netflix. The repatriated cash can then be used for stock buybacks and acquisitions.
Just after the note was written, Disney acquired the studio and television assets of Fox. According to Business Insider, there is a 40 percent chance that tech giant Apple could acquire Netflix, the streaming service that has recently doubled down on creating original TV programming and feature films. Citi analysts argued the same thing in May 2017, and several others suggested the same thing even before that.
In an attempt to try its hands at content creation, Apple previous year hired Sony Pictures Television presidents Jamie Erlicht and Zack Van Amburg to lead its Hollywood push.