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The company has long pushed users to spend more time on the social network.

News Feed is the centerpiece of the social network.

Now the Facebook CEO is kicking off the effort with a move he says is meant to boost the well-being of users, possibly at the expense of the well-being of publishers and other businesses.

In a post Thursday, Chief Executive Officer Mark Zuckerberg said community feedback has shown that public content has been "crowding out the personal moments that lead us to connect more with each other". For example, publishers, businesses and other brands rely on Facebook's new feed for distribution.

The 33-year-old added that "video and other public content have exploded on Facebook in the past couple of years" meaning there was "more public content than posts from your friends and family".

CEO said that the platform's News Feed will start prioritizing "meaningful social interactions" versus "relevant content", and that he expects the time people spend on the social network will go down as a result.

The repercussions from Facebook's News Feed changes will nearly certainly be far-reaching.

"We started making changes in this direction previous year, but it will take months for this new focus to make its way through all our products".

Users should see the change across the next few months.

"It's important to me that when Max and August grow up that they feel like what their father built was good for the world", Zuckerberg said.

Adam Mosseri, vice president of product management at Facebook, who is responsible for running the News Feed, acknowledged that "there will be anxiety" from partners and publishers who often complain about the constant changes in what will be shown across the network.

Zuckerberg said an overhaul of the company's products, beginning with changes to the algorithms that control the News Feed, would help to address those concerns. He further assured that this is a good move in the long term and will also help the entire community and the business. Over the next few weeks, users will begin seeing fewer viral videos and news articles shared by media companies.

"We feel a responsibility to make sure our services aren't just fun to use, but also good for people's well-being". The changes are part of Facebook's redesign to increase "meaningful interactions" and reduce "passive consumption of low-quality content-even if it decreases some of our engagement metrics in the short term".

In September, the company said more than 2.07 billion people were using Facebook at least one a month.

A large part of brands and media companies' strategies is to post articles and videos from their pages to engage consumers - items that aren't considered "meaningful interactions" between people. However, users can still choose "See First" to raise their favorite pages' visibility in the news feed, and posts with public content that generate genuine conversation will still be prioritized by the updated algorithm (Facebook warned that "engagement bait" tactics such as "LIKE this if you're an Aries!" will be punished).


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