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Facebook stock plunges on news feed overhaul Shares in Facebook dropped by more than 4 percent ahead of Friday's opening bell after the CEO announced changes to the platform's centerpiece news feed, which he said would hit user engagement in the near term.

Zuckerberg said on Thursday that he is changing the goals given to the product teams from stressing on the need to help people in finding the relevant content to assisting people in having more healthy and meaningful social interactions.

But recently we've gotten feedback from our community that public content-posts from businesses, brands and media-is crowding out the personal moments that lead us to connect more with each other. "But I also expect the time you do spend on Facebook will be more valuable".

It's easy to understand how we got here.

"While we welcome changes that reward quality and confront clickbait, it is too soon to say how these proposals will play out in the real world, so we intend to monitor the impact closely to determine their effects", News Corp told NBC News in a statement. It looks like most of the publishers and businesses have already started experiencing a major decrease in reach of their Facebook pages, while the ordinary users have been seeing more posts from their friends and family, rather than important local stories.

Consequently, the social network will slow less public content that users consume passively, so that it can more prominently display content from users' friends and family. He added that the news feed update relating the ranking of posts is expected to assist the goal.

The change to the way Facebook ranks posts will put more weight on social interactions and relationships, according to News Feed product manager John Hegeman.

Facebook says that if people want to see more posts from pages they follow, such as Legacy Medi4, they should always select "See First" for that particular page within their news feed preference settings - which you can find located in the upper right hand corner of your Facebook feed once logged in, just above account settings. The social media platform said among its biggest focus areas for 2018 is to ensure that time spent on Facebook is well spent.

While Facebook is certainly taking a risky move by changing up the core element of its flagship product, it doesn't seem like it will have as big of a negative impact in the short term as many investors are anxious about.

The result? More stuff in your feed from mom, dad, and your close friends, and fewer whacky videos, news articles, and memes.

He cited academic research indicating that interacting with loved ones is crucial to a person's wellbeing, while reading news articles or watching shared videos may not be. Some news helps start conversations on important issues.

Zuckerberg also said the News Feed change was meant to "make sure that our products are not just fun, but are good for people". As the years passed, the social network has moved away from that.

"We believe these changes will be beneficial to Facebook in the medium and long term", said Mr Brian Weiser of the Pivotal Research Group.