Major League Baseball will continue to promote YouTube TV during the best-of-seven game series, with the service's branding to be featured across MLB's digital and social platforms and in stadiums, while YouTube TV will use Major League Baseball stars in its own advertising through a variety of national TV spots.
While 25 games is just a small portion of the total games played across the entire league each season, MLB and Facebook are also looking to offer additional content that covers all 30 teams in the League.
"It is a major creative step forward in serving our diverse, passionate community of fans, who will enjoy a uniquely interactive experience watching our games on Facebook each week", Petitti said.
The new agreement, which Bloomberg reports is valued at around $30-$35 million, is a significant increase in investment from previous year, which saw Facebook simulcast 20 local Major League Baseball games on Friday nights. Each of the 25 Facebook-exclusive games will be in the afternoon (typically 1PM or 4PM ET), so no prime-time yet, but they'll be produced by the Major League Baseball for a look and feel fans are familiar with.
It said that Facebook is broadening its sports lineup.
The 25 games, all day games, will be distributed through the MLB Live show Page, excluding select worldwide markets. Some of these folks will surely appreciate the opportunity to catch some baseball on a Wednesday afternoon, while their bosses probably would rather they be working.
In November, the company was said to be looking to hire an executive to negotiate the acquisition of other broadcasting rights for sports leagues.
The first game streamed in the package will take place Wednesday, April 4, when the Philadelphia Phillies visit the New York Mets. The streamed matchups can be watched on mobile devices including smartphones and tablets, computers, as well as connected devices and smart TVs. The games will air weekly on Facebook Watch within the United States and most global markets, marking MLB's first foray into digital-only national broadcasts.