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The developments come after a 21-year-old Snapchat user from the United Kingdom notified the company of it.

Snapchat and Instagram will have to decide whether they want help from outsiders even if it can't guarantee the quality or safety of their content, or whether it will go it alone as they compete against each other. TechCrunch posted about Snap's latest experiment with explanatory screenshots taken by Matt Rappaport, who describes himself as an "Actor-Comedian-Creator!" on his Twitter account @nyactor. Those watching the photo or video can also click on the "tag" that will then direct them to the user's profile. On Snapchat, you'll need to remember the exact username you're trying to find.

It's unclear when the feature will roll out officially, but Snapchat confirmed to TechCrunch that 'we're testing this, ' without giving more details. The tagged person's name, handle and Bitmoji can be seen with the swipe up "more" option. Also, whoever gets tagged will receive a notification, so nothing will remain unseen. Snapchat says "As soon as we were made aware, we removed the GIF and have disabled Giphy until we can be sure that this won't happen again".

In response, both Instagram and Snapchat have pulled integration with Giphy.

Snapchat has been busy adding a slew of other features over the last few weeks.

While quick sending messaging apps changed the way we sent messages, GIF added fun to chats.

Earlier this week the app added a "Do not disturb" option that users can turn on for their friends on the app.