The pickup is expected to make its North American debut Wednesday as a concept vehicle, allowing VW to gauge interest and determine if production is warranted.
Volkswagen has made no secret of its intent to offer more locally-tailored products in the USA market has it attempts to grab additional market share.
If approved for production, the truck would likely be produced alongside the Atlas at VW's assembly plant in Chattanooga, Tennessee. The company opted to remove the Touareg SUV from the US market and replace it with the Atlas and upcoming five-seat version of the SUV exclusively to appeal to USA buyers further.
If the pickup concept receives positive reviews during the NY show, it could go into production relatively soon and would be built at VW's Tennessee assembly plant, sources said.
Paul Willis the managing director of Volkswagen Group UK answering questions in front of MPs last year
Volkswagen hasn't sold a pickup truck in the U.S since the early 1980, when a Rabbit light truck was built.
We may not get a Mercedes-Benz X-Class pickup here-but a VW one based on the Atlas could be the next best thing.
Like the Atlas, the pickup would be built off the VW brand's highly scalable MQB architecture and aimed at rivals such as the Honda Ridgeline in an increasingly competitive segment.
Way back in 2010, Volkswagen presented the Amarok body-on-frame pickup truck it has sold on several markets, but not in the U.S. "The Atlas. and its coming five-seat derivative can get that since both can be sold in China [as the Teramont], but a pickup like this would likely just be for the USA and Canadian market".