In addition, the agency has contacted eBay regarding concerns over listings for Juul products on its website, and it is also taking steps to contact manufacturers directly, "and hold them accountable", said Gottlieb.
On Wednesday, Anne Arundel County Public Schools in Maryland sent a letter to parents imploring them to talk to their kids about Juuling, which was described as a "serious issue that appears to be presenting an increasing challenge in our middle and high schools". JUUL Labs "recognizes that young people have become aware of and gained access to its products" and will actively support state and federal initiatives to raise the minimum age to purchase tobacco products to 21.
U.S. Sen. Dick Durbin (D-Ill.) said he is pleased with the Food and Drug Administration's decision to issue new enforcement actions to "better protect" minors from using Juul e-cigarettes, according to a Tuesday news release.
"We don't yet fully understand why these products are so popular among youth", FDA Commissioner Dr. Scott Gottlieb wrote in the public statement.
"We already have in place programs to prevent and, if necessary, identify and act upon these violations at retail and online marketplaces", the statement from JUUL said.
The FDA is requesting from Juul Labs: documents related to product marketing; research on the health, toxicological, behavioral or physiologic effects of the products, including youth initiation and use; whether certain product design features, ingredients or specifications appeal to different age groups; and youth-related adverse events and consumer complaints associated with the products.
JUUL Labs is one of the companies the FDA is targeting.
JUUL says minors should not use any nicotine product, including their own.
"It is no secret that big tobacco companies will stop at nothing to hook young people on their addictive and unsafe products", Durbin and the senators wrote to FDA's Commissioner.
To buy Juul products on the company's website, you have to be at least 21 years old and the company does an age verification.
After ramping up production in 2017, Juul overtook Vuse in November and has since sped away to a 54.6 percent market share in March, according to Nielsen data.
"We are addicting young children to nicotine".
"It is no wonder that JUUL e-cigarettes have rapidly caught on with youth - they look like a sleek USB flash drive, are easily concealed, and come in youth-appealing flavors like mint, mango and crème brulee", said Robin Koval, CEO and president of Truth Initiative.
Following FDA's announcement, Sen.
Democratic senators in Congress and a coalition of anti-tobacco advocacy groups have prodded the FDA to tighten marketing standards for Juul.
"We have heard of them here at the high school", said Brandon Bitting, principal at Carroll High School.
E-cigarettes have grown into a $4 billion industry in the U.S. despite little research on their long-term effects, including whether they are helpful in helping smokers quit cigarettes. But the agency made a decision to delay regulations until 2022 as part of a plan to overhaul tobacco regulations.
Two New Jersey vape shops were warned about selling e-cigarettes - specifically the popular Juul brand - to minors as part of a nationwide crackdown by the federal government to stop sales to children and teens. The FDA made a decision past year to delay its regulation of e-cigarette products and flavorings from 2018-2022.