San Antonio drugs and alcohol prevention teacher Stephen Enriquez told KABB-TV that "these days our teens are doing everything for likes, views, and subscribers".
A check on YouTube shows more than a thousand videos uploaded in the past year related to "condom snorting", with more than 50 posted in the past four weeks. Because of this, Enriquez has also begun including such trends in his parental guidance.
Anything that goes up one's nose "can damage the sensitive inner lining of your nose, cause an allergic reaction, or result in an infection", wrote Bruce Y. Lee, associate professor of worldwide health at Johns Hopkins Bloomberg School of Public Health, in a column for Forbes.
There is, of course, an extremely simple solution: please, just don't do it.
YouTube videos, mostly dating from 2013, capture young people inhaling condoms into their nostrils as part of a so-called "condom snorting challenge". It's called, of course, the condom challenge.
"The condom could easily get stuck in your nose or your throat, blocking your breathing or causing you to choke", he wrote in Forbes.
The idea of threading a condom through your nose and pulling it from your mouth is not new.
The weird challenge has been around for at least 11 years - there is a 2007 YouTube clip of the challenge being performed.
There are actually cases of "accidental condom inhalation" in the medical literature. They discovered that an oral-sex mishap caused her to inhale a condom into her lung, which led to its partial collapse.
In numerous videos, you can see pain on the faces of those who take part in the "condom snorting challenge".