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Seems like a pretty cushy job, being chief executive of a vastly successful tech corporation, doesn't it?

As Facebook works to solve privacy problems, the question remains, how can you protect yourself?

Facebook co-founder and CEO Mark Zuckerberg has offered up some choice words of his own after Apple boss Tim Cool sharply criticized the social networking site over its recent privacy flub involving Cambridge Analytica, a political data firm that is reported to have shared information about more than 50 million Facebook users with Donald Trump's presidential campaign in 2016.

Asked what he would do if he were in Zuckerberg's shoes, Cook replied: "I wouldn't be in this situation". " Cook took the opportunity to emphasize Apple's message about user privacy, noting the company sells products to people, "it doesn't sell users to advertisers".

In an interview with Vox Media's Ezra Klein published Monday morning, Mr. Zuckerberg rejected the notion that Facebook doesn't care about its users, suggesting such comments were "extremely glib". "You can imagine some sort of structure, nearly like a Supreme Court, that is made up of independent folks who don't work for Facebook, who ultimately make the final judgment call on what should be acceptable speech in a community that reflects the social norms and values of people all around the world", Zuckerberg says.

Zuckerberg said Facebook, like a lot of media companies, adopted an advertising model as a way to reach more people - including those who couldn't afford to pay for the service. "Just based on the fact that our headquarters is here in California", Zuckerberg told Klein, "and the vast majority of our community is not even in the U.S., I think does make this just a constant challenge for us to make sure that we're putting due attention on all of the people in different parts of the community around the world".

"But if you want to build a service which is not just serving rich people, then you need to have something that people can afford". And companies and investors are taking notice. He said, 'There are companies that work hard to charge you more, and there are companies that work hard to charge you less.' And at Facebook, we are squarely in the camp of the companies that work hard to charge you less and provide a free service that everyone can use. "And I think we can build that internally as a first step", he said.

Zuckerberg said Amazon's Jeff Bezos had an "excellent saying on this" when launching the Kindle a few years ago: "'There are companies that work hard to charge you more, and there are companies that work hard to charge you less". "Because that sounds ridiculous to me", Zuckerberg went on.

"If you really don't want all your data and all your contact information to be constantly quantified, your best bet is to move out to Idaho, throw away your phone and never get connected to the internet again", he said, adding that Facebook is not the only platform using personal information to target users.

"I think in any kind of good-functioning democratic system, there needs to be a way to appeal", said the 33-year-old, positioning the social media network nearly as its own state, although staff are not elected.

"The truth is, we could make a ton of money if we monetized our customer - if our customer was our product", he said. "We've elected not to do that".

Can't see this dispute ending any time soon, folks.


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