Fox News' Laura Ingraham didn't learn after attacking National Basketball Association star LeBron James with her "Shut up and dribble" televised comments and is now feeling advertisers' wrath after mocking Parkland high school shooting victim David Hogg.
"Ingraham on Wednesday posted a mocking tweet of high school senior David Hogg, taunting him for not getting into some colleges he had applied to", CBS News reports.
"*Waits till we boycott her advertisers to apologize* wow", Lauren Hogg tweeted.
"On reflection, in the spirit of Holy Week, I apologize for any upset or hurt my tweet caused him or any of the courageous victims of Parkland", she tweeted, adding that she believes her show was one of the first to feature him after last month's shooting.
Ingraham apologized Thursday on Twitter, saying: 'On reflection, in the spirit of Holy Week, I apologize for any upset or hurt my tweet caused him or any of the courageous victims of Parkland'.
Ingraham fans took to social media to call for boycotts of the companies that moved to pull their ads, launching the hashtag #IStandWithLaura.
Hogg told CNN in an interview on Friday that he doesn't plan to accept her apology.
Nutrish, a pet food company owned by celebrity chef Rachael Ray, also released a statement and said it was in the process of taking its ads from Ingraham's series.
Expedia said it had "recently pulled the advertising" from Ms. Ingraham's show, but it did not elaborate on timing or whether the decision was related to her comments.
Hogg himself was also voicing his opinion on Friday, stating on New Day that he believes Ingraham is just trying to distract from the gun violence he and other students want to end.
Soooo @IngrahamAngle what are your biggest advertisers ...
"As a company, we support open dialogue and debate on issues", Wayfair public relations director Jane Carpenter told CNBC. Coffee company Keurig initially said it was pulling ads from Hannity's show, only to face social media backlash from Hannity's supporters, who posted videos on Twitter of themselves smashing Keurig machines.
Donny Deutsch was the most fired up of the group and did not hold back as he went after Ingraham, stating at one point that she needed to 'shut up and dribble'. It's unclear how much of an impact the advertiser exodus will have on Ingraham's program.
Stitch Fix responded by saying, "The decision to stop advertising isn't one we made lightly".
A spokesman for online travel website TripAdvisor said the company does not "condone the inappropriate comments made by this broadcaster".